Bill Stiles’ philosophy of healthcare marketing is simple. It’s all about the patients—consumers—and their need to know, access, understand and trust. The healthcare marketer’s primary job is to build credibility.
Stiles is director of strategy and research for The Johnson Group, an innovative marketing and advertising company responsible for dozens of successful brands in a variety of industries, including healthcare.
Stiles has worked for decades with hospitals, health systems, large physician practices and related ventures.